Lead Generation Campaign gaining Organic Reach of 35,0000+ and Engagement of 100,000+ for Tata Vohra and Bajaj Auto

About the Brand

Vohra Group had started operations in the year 1969 as a Retailer of truck spare parts. Operations were started by Late S. Surinderpal Singh Vohra. We are now a group diversified in the Automobile Sector


Lead Generation


Auto Mobile

Case study subject

Performance Marketing


Instagram & FB

Delivery Overview

  1. The campaign strategy was to target users who are actively searching for Commercial Tata commercial tempo & Bajaj commercial autos. or even interested in similarly commercial brands through Facebook Ads with a mix of campaigns types such as Website visit & Lead Generation.
  2. All the campaigns were segmented model-wise this is considering in most cases customers are interested in specific models and hence they should be able to see those specific ads.
  3. Also making sure to communicate additional benefits like –
    EMI Offers, Discount offers, Buyback Assurance Offers, 24×7 Road Assistance, Corporate Benefits, Insurance, Registration Service and Repair Assistance, etc.
  4. Our campaign structure was setup in a specific format considering locations was Pune Shivaji Nager 50 km Maharashtra.
  5. We made sure to use a combination of ad types – Single Images, Carousel & Video Ads. As we were working with much larger budgets and reaching out to a bigger domestic.
  6. For Facebook, we were supposed to run both lead gen & conversion campaigns (i.e. leading users to the admission pages). Instead we only run conversion campaigns since we started receiving good lead number and at a lower CPL than estimated.
  7. Similarly, for Google we also had lead form extensions which helped get us an additional 20-30% of leads


In this campaign, we achieved:

Engagement: 350k

Impressions: 100k

This campaign helped the brand in getting 21 sales and 501 leads fore less than Rs. 50 per lead

Overall we helped the brand in securing 1300+ leads with a conversion of 18%

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