Lead Generation Campaign gaining Organic Reach of 35,0000+ and Engagement of 100,000+ for Tata Vohra and Bajaj Auto
About the Brand
Vohra Group had started operations in the year 1969 as a Retailer of truck spare parts. Operations were started by Late S. Surinderpal Singh Vohra. We are now a group diversified in the Automobile Sector
Objective
Lead Generation
Category
Auto Mobile
Case study subject
Performance Marketing
Medium
Instagram & FB
Delivery Overview
- The campaign strategy was to target users who are actively searching for Commercial Tata commercial tempo & Bajaj commercial autos. or even interested in similarly commercial brands through Facebook Ads with a mix of campaigns types such as Website visit & Lead Generation.
- All the campaigns were segmented model-wise this is considering in most cases customers are interested in specific models and hence they should be able to see those specific ads.
- Also making sure to communicate additional benefits like –
EMI Offers, Discount offers, Buyback Assurance Offers, 24×7 Road Assistance, Corporate Benefits, Insurance, Registration Service and Repair Assistance, etc. - Our campaign structure was setup in a specific format considering locations was Pune Shivaji Nager 50 km Maharashtra.
- We made sure to use a combination of ad types – Single Images, Carousel & Video Ads. As we were working with much larger budgets and reaching out to a bigger domestic.
- For Facebook, we were supposed to run both lead gen & conversion campaigns (i.e. leading users to the admission pages). Instead we only run conversion campaigns since we started receiving good lead number and at a lower CPL than estimated.
- Similarly, for Google we also had lead form extensions which helped get us an additional 20-30% of leads
Impact
In this campaign, we achieved:
Engagement: 350k
Impressions: 100k
This campaign helped the brand in getting 21 sales and 501 leads fore less than Rs. 50 per lead
Overall we helped the brand in securing 1300+ leads with a conversion of 18%