The campaign strategy was to target women users who were actively searching for trending clothes, shopping for rent, bridal dresses, traditional suits, and budget shopping for branded clothes.
The targeted locations were Andheri, Jogeshwari, Vile parle, Bandra, Khar road & the mostly western region of Mumbai within a 5 km radius.
The target audience was women aged 18 to 45, and female designers, event planners, Saari stylists, fashion clothing stylists etc.