213% ROI and 3000+ Super qualified leads over 5 months

About the Brand

A start-up is based in Mumbai, Oshiwara. The main objective of this business is to provide expensive clothes for rent for women who cannot afford to buy them.

Objective

Branding | Awareness | Increase sales | Website visits | Leads Generation

Category

Fashion

Case study subject

Design & Sales Marketing

Medium

Instagram & FB

Delivery Overview

  1. The campaign strategy was to target women users who were actively searching for trending clothes, shopping for rent, bridal dresses, traditional suits, and budget shopping for branded clothes.

  2. The targeted locations were Andheri, Jogeshwari, Vile parle, Bandra, Khar road & the mostly western region of Mumbai within a 5 km radius.

  3. The target audience was women aged 18 to 45, and female designers, event planners, Saari stylists, fashion clothing stylists etc. 

Impact

In this campaign, we achieved:

ROI: 213%

Revenue: 3x

Engagement: 26k

Impressions: 48k

Overall we helped the brand in securing 3000+ leads over 5 month

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