323% ROI and 2,00,000 brand visibility over2 months
About the Brand
Hotel Green Field is a 3-star property situated in Satara. Among the facilities of this property are a restaurant, room service and a shared lounge, along with free WIFI. Free private parking is available and the hotel also features car hire for guests who want to explore the surrounding area. At the hotel the rooms include a balcony, a private bathroom and a flat-screen TV. Mahabaleshwar is 44 km from Hotel Green Field, while Panchgani is 32 km from the property.
Objective
Awareness & branding | Qualified sales| website Traffic
Category
Hospitality
Case study subject
Performance Marketing
Medium
Instagram & FB
Delivery Overview
- Main target audience was the travellers, event planners, local as well as international tourist, specific targeted area was Satara, pune, Mumbai etc.
- Since it’s holiday & wedding destination, therefore our main focus was to create the awareness about this 3-star hotel in Maharashtra.
- Reach a wider audience & created engagement for them by Facebook, Instagram ads. The leading campaigns was Website traffic, reach, page likes, Conversion etc. and regular posting on social media.
Impact
In this campaign, we achieved:
ROI: 323%
Revenue: 2.4x
Engagement: 131k
Impressions: 233k
We helped the brand get 180+ impressions at as low as Rs 0.11