Lead Generation Campaign gaining Organic Reach of 35,000+ and Engagement of 15k+ for Royal Enfield
About the Brand
Platinum royal Enfield is authorized dealer of royal Enfield bikes, spare parts & accessories in pune city. They have authorized three outlets in pune. They seeked Thakora with the sole intention of generating Quality Leads.
Objective
Lead Generation
Category
Auto Mobile
Case study subject
Performance Marketing
Medium
Instagram & FB
Delivery Overview
- The campaign strategy was to target users who are actively searching for royal Enfield bullet motorcycles or even interested in similarly brands through Facebook Ads with a mix of campaigns types such as Reach, Website visit & Lead Generation.
- All the campaigns were segmented model-wise this is considering in most cases customers are interested in specific models and hence they should be able to see those specific ads.
- Also making sure to communicate additional benefits like –
EMI Offers, Discount offers, Buyback Assurance Offers, 24×7 Road Assistance, Corporate Benefits, Insurance, Registration Service and Repair Assistance, etc. - Our campaign structure was setup in a specific format considering locations was Pune & nearby showroom area 20 km Maharashtra. Targeted audience was Male & female age group (22 to 40). Audience who prefer high value goods. Targeted job titles like CEO, Manager, Marketing head, Business owner etc.
- We made sure to use a combination of ad types – Single Images, Carousel & Video Ads. As we were working with much larger budgets and reaching out to a bigger domestic audience.
- For Facebook, we were supposed to run both lead gen & conversion campaigns (i.e. leading users to the admission pages). Instead we only run conversion campaigns since we started receiving good lead number and at a lower CPL than estimated.
- Similarly, for Google we also had lead form extensions which helped get us an additional 35% of leads
Impact
In this campaign, we achieved:
Engagement: 36k
Impressions: 60k
This campaign helped the brand in getting 10 sales and 81 leads fore less than Rs. 50 per leads
Overall we helped the brand in securing 750+ leads over 7 months