Case Study – Suzuki

Lead Generation Campaign gaining Organic Reach of 67,000+ and Engagement of 42k+ for Suzuki

Saptagiri Suzuki is a Leading authorized two-wheeler dealer in Bangalore. They have 5 showroom outlets in Bangalore.

Objective

Lead Generation

Category

Auto Mobile

Case study subject

Performace Marketing

Medium

Instagram & FB

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The campaign strategy was to target users who are actively searching for Suzuki Two wheelers scooters & motorcycles or even interested in similarly commercial brands through Facebook Ads with a mix of campaigns types such as Lead Generation.
All the campaigns were segmented model-wise this is considering in most cases customers are interested in specific models and hence they should be able to see those specific ads.
Also making sure to communicate additional benefits like –
EMI Offers, Discount offers, Buyback Assurance Offers, Corporate Benefits, Insurance, Registration Service and Repair Assistance, etc.
Our campaign structure was setup in a specific format considering locations was in Bangalore Specific targeted areas.
We made sure to use a combination of ad types – Single Images, Carousel & Video Ads. As we were working with much larger budgets and reaching out to a bigger domestic audience.
For Facebook, we were supposed to run both lead generation since we started receiving good lead number and at a lower CPL than estimated.
Similarly, for Google we also had lead form extensions which helped get us an additional 40 % of leads

In this campaign, we achieved:

Engagement: 42k

Impressions: 67k

This campaign helped the brand in getting 10 sales and 204 leads fore less than Rs. 31 per lead

Overall we helped the brand in securing 250+ leads per month